Data
Profiling • Targeting
the Customer • Data
Center Foundation • Database
Reporting • Advanced
The sophistication of ZMail literally allows
you to send specific messages to specific people at specific
times. Each message can be different based on that person’s
preferences. ZMail's ability to do this automatically goes
far beyond the realm of traditional advertising and marketing
tools.
Through our profile builds and other metrics,
ZMail gives you the ability to capture, analyze and track
behavior. With innovative reporting tools and an advanced
email deployment solution that includes inference capabilities
(principles of artificial intelligence), and full e-commerce
transaction processing, ZMail enables companies to evaluate
their email programs with both precision and accuracy.
ZMail's eCRM intelligence allows for customers
who have opted–in to receive client emails; their responses
help our clients understand their customer likes/dislikes
and make adjustments and refinements on an ongoing basis.
ZMail’s Survey Wizard technology uses "process-based"
questioning with "predictive answer" results that
allow clients to employ a mix of tested messages combined
with elements of behavioral segmentation and demographics.
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